Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Qin Sun
| Year of publication: |
2012
|
|---|---|
| Authors: | Sun, Qin ; Spears, Nancy |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 13.2012, 2, p. 122-134
|
| Subject: | Online-Recherche | Online search | Markenimage | Brand image | Eigeninteresse | Self-interest | Utilitarismus | Utilitarianism | Suchmaschine | Search engine | Werbewirkung | Advertising effects | Kaufmotiv | Consumer motivation | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009573339