Frustration in hierarchischen Kundenbindungsprogrammen : eine empirische Untersuchung
Kirsten Blacha
| Year of publication: |
2014
|
|---|---|
| Authors: | Blacha, Kirsten |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Kundenbindungsprogramm | Loyalty program | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Beziehungsmanagement | Frustration |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXII, 318 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster, Westfälische Wilhelms-Univ., Diss., 2013 |
| Notes: | Literaturverz. S. 291 - 318 201311 |
| ISBN: | 3-658-03936-1 ; 978-3-658-03936-3 ; 978-3-658-03937-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010210086