Frustration theory : toward an understanding of keyword search effectiveness and consumer responses
Qin Sun; Nancy Spears
| Year of publication: |
2011
|
|---|---|
| Authors: | Sun, Qingyun ; Spears, Nancy |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 10.2011, 1, p. 35-48
|
| Subject: | Informationsverhalten | Information behaviour | Mediennutzung | Media usage | Internet | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Suchmaschine | Search engine | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009231295