Fulfilled expectations : key to customer loyalty in digital home-sharing platforms
Year of publication: |
2025
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Authors: | Marimon, Frederic ; Amat-Lefort, Natalia ; Mas-Machuca, Marta |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 49.2025, 3, Art.-No. e70051, p. 1-16
|
Subject: | digital platforms | fulfilment of expectations | loyalty | peer-to-peer accommodation | sharing economy | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing | Share Economy | Sharing economy | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Kundenbindung | Customer retention | Netzwerkökonomik | Network economics |
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