Functional flexibility, latent heterogeneity and endogeneity in aggregate market response models
by Harald Hruschka
| Year of publication: |
2017
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|---|---|
| Authors: | Hruschka, Harald |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 39.2017, 3, p. 17-31
|
| Subject: | Market Response Models | Flexible Functions | Latent Heterogeneity | Endogeneity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780890