Functional Marketing Characterisation: A Framework to Cure Functional Myopia
| Year of publication: |
1997
|
|---|---|
| Authors: | Karunaratna, Amal R. ; Johnson, Lester W. |
| Published in: |
International journal of management. - Poole, ISSN 0813-0183, ZDB-ID 10574487. - Vol. 14.1997, 4, p. 607-618
|