Functions and institutions : the roots and the future of marketing channels
Bert Rosenbloom
| Year of publication: |
2013
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|---|---|
| Authors: | Rosenbloom, Bert |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 20.2013, 3/4, p. 191-203
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| Subject: | functions of marketing | institutions of marketing | marketing channels | marketing history | online retailing | product flows | retailing | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Online-Handel | Online retailing | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009792122