Fundamental Effect of Implementation of Corporate Social Responsibility and Value Based Management on the Equity Value of Hotels in Bali

Objective - The purpose of this study was to examine the implementation of the fundamental effects of Corporate Social Responsibility and Value Based Management on the Equity Value of hotels in Bali.Methodology/Technique - The data collecting used purposive sampling method. The effects of moderating variables were tested using Moderated Regression Analysis (MRA).Findings - The research proves that there is a significant fundamental effect of the implementation of Corporate Social Responsibility and Value Based Management on the Equity Value of hotels in Bali. The fundamental effects prove that although the implementation of Corporate Social Responsibility cause the release of funds that is quite significant but it gives positive effects on companies that has fundamentally led to increased equity value in the eyes of investors.Novelty - The study proves that the expenditure on Corporate Social Responsibility can positively affect the stock price of a firm