Fundamentals - The Love Letter File - Displaying and distributing case studies about satisfied customers is a powerful marketing technique that doesn't cost a dime to assemble -- But can pay big dividends.
| Year of publication: |
2008
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|---|---|
| Authors: | Saeks, Ford |
| Published in: |
ABA bank marketing : the premier source of innovative marketing for the financial services industry. - Washington, DC : ABA Marketing Network, ISSN 1539-7890, ZDB-ID 20619030. - Vol. 40.2008, 3, p. 34-39
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