Fundamentals of marketing
Marilyn A. Stone and John Desmond
| Year of publication: |
2007
|
|---|---|
| Authors: | Stone, Marilyn A. ; Desmond, John |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketing | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 480 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-415-37096-5 ; 0-415-37097-3 ; 978-0-415-37096-7 ; 978-0-415-37097-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004877540