Funding journalism in the digital age : business models, strategies, issues and trends
Jeff Kaye and Stephen Quinn
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Kaye, Jeff ; Quinn, Stephen |
| Publisher: |
New York, NY : Lang |
| Subject: | Presseverlag | Press publisher | Finanzierung | Financing | Branchenentwicklung | Sector development | Innovation | Elektronische Publikation | Electronic publishing | Electronic Commerce | E-commerce | USA | United States | Journalismus | Neue Medien | Online-Publizieren | Marktentwicklung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 185 S. 230 mm x 160 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Introduction -- Context : the challenges of paying for journalism -- A history of current revenue models -- Business models past and present -- Sponsorship, where wealthy groups pay for journalism -- Can we re-unite content with payments through micro-payments? -- Partnerships between the audience and mainstream media -- Family trusts provide an aegis for media houses -- Narrowing the focus on niche and passion content -- Partnerships pave the way for opportunities -- Microeconomic concepts : creating a framework for new business models -- E-commerce and engagement : converting users to customers -- The need for innovation at media houses -- Digital deliverance? electronic paper and e-readers -- Some possible futures. |
| ISBN: | 978-1-4331-0685-9 ; 978-1-4331-0678-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003917440