Funding marketing resources and capabilities during a recession : an empirical examination of top corporate advertisers

Fernando Angulo-Ruiz, Naveen Donthu and Diego Prior and Josep Rialp-Criado

Year of publication:	2022
Authors:	Angulo-Ruiz, Fernando ; Donthu, Naveen ; Prior, Diego ; Rialp Criado, Josep
Subject:	External financing \| Internal financing \| Marketing budget \| Marketing capabilities \| Network DEA \| Pecking order theory \| RBV \| Recession \| Strategic financial flexibility \| Ressourcenorientierter Ansatz \| Resource-based view \| Unternehmensfinanzierung \| Corporate finance \| Konjunktur \| Business cycle \| Kapitalstruktur \| Capital structure \| Betriebliche Finanzwirtschaft \| Managerial finance \| Internationaler Finanzmarkt \| International financial market \| Kapitalstrukturtheorie \| Capital structure theory

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/EJM-06-2020-0423 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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