Funding marketing resources and capabilities during a recession : an empirical examination of top corporate advertisers
Fernando Angulo-Ruiz, Naveen Donthu and Diego Prior and Josep Rialp-Criado
| Year of publication: |
2022
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|---|---|
| Authors: | Angulo-Ruiz, Fernando ; Donthu, Naveen ; Prior, Diego ; Rialp Criado, Josep |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 8, p. 2138-2171
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| Subject: | External financing | Internal financing | Marketing budget | Marketing capabilities | Network DEA | Pecking order theory | RBV | Recession | Strategic financial flexibility | Ressourcenorientierter Ansatz | Resource-based view | Unternehmensfinanzierung | Corporate finance | Konjunktur | Business cycle | Kapitalstruktur | Capital structure | Betriebliche Finanzwirtschaft | Managerial finance | Internationaler Finanzmarkt | International financial market | Kapitalstrukturtheorie | Capital structure theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-06-2020-0423 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457334