Fundraising in an interactive online environment
Katarina Panic, Liselot Hudders, and Veroline Cauberghe
| Year of publication: |
April 2016
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|---|---|
| Authors: | Panic, Katarina ; Hudders, Liselot ; Cauberghe, Veroline |
| Published in: |
Nonprofit and voluntary sector quarterly. - Thousand Oaks, Calif. : Sage, ISSN 0899-7640, ZDB-ID 1056982-0. - Vol. 45.2016, 2, p. 333-350
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| Subject: | celebrity endorsement | website interactivity | congruence | website experience | nonprofit marketing | Website | Celebrity-Werbung | Celebrity endorsement | Online-Marketing | Internet marketing | Fundraising | Nonprofit-Marketing | Nonprofit marketing | Werbewirkung | Advertising effects | Nonprofit-Organisation | Nonprofit organization | Interaktive Medien | Interactive media | Beziehungsmarketing | Relationship marketing | Experiment | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0899764015587715 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011483473