Fundraising management : analysis, planning and practice
Adrian Sargeant and Elaine Jay
| Year of publication: |
2014 ; Third edition
|
|---|---|
| Authors: | Sargeant, Adrian ; Jay, Elaine |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Fundraising | Management | Großbritannien | United Kingdom | USA | United States | Nonprofit-Organisation | Spendensammlung | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Abstract [routledge.com] |
| Extent: | XVI, 439 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index The history and development of fundraising practiceFundraising planning : the fundraising audit -- Marketing research for fundraising -- Understanding giving -- Strategic planning : the fundraising plan -- Fundraising reporting -- Donor recruitment -- Donor development -- Major gift fundraising -- Legacies and in memoriam giving -- Community fundraising -- Corporate fundraising -- Trust and foundation fundraising -- Digital communications -- Fundraising in social media -- Managing fundraising teams -- Fundraising team dynamics -- Leading fundraising teams -- Legal and ethical aspects of fundraising management. |
| ISBN: | 978-0-415-83157-4 ; 978-0-415-83158-1 ; 978-0-203-48587-3 |
| Classification: | Wirtschaftssektoren: Sonstiges ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410956