Further reflections on studying social influence in new product diffusion
Raghuram Iyengar; Christophe Van den Bulte; Thomas W. Valente
| Year of publication: |
2011
|
|---|---|
| Authors: | Iyengar, Radha ; Van Den Bulte, Christophe ; Valente, Thomas W. |
| Other Persons: | Iyengar, Radha (contributor) |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 2, p. 230-232
|
| Subject: | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009006851