Further study and comments on the prediction power of market share attraction models
Year of publication: |
1982
|
---|---|
Authors: | Leeflang, Peter ; Reuyl, Jan C. |
Publisher: |
Groningen |
Subject: | Markenartikel | Tabakmarkt | Deutschland | Marktanteil | Market share | Theorie | Theory | Prognoseverfahren | Forecasting model |
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