Fusing aggregate and disaggregate data with an application to multiplatform media consumption
Eleanor Mcdonnell Feit, Pengyuan Wang, Eric T. Bradlow, and Peter S. Fader
| Year of publication: |
2013
|
|---|---|
| Authors: | Feit, Elea McDonnell ; Wang, Pengyuan ; Bradlow, Eric T. ; Fader, Peter |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 3, p. 348-364
|
| Subject: | data fusion | Bayesian multivariate model | multiplatform behavior | media usage | Mediennutzung | Media usage | Bayes-Statistik | Bayesian inference | Aggregation | Theorie | Theory | Schätzung | Estimation | Multivariate Analyse | Multivariate analysis | Zeitreihenanalyse | Time series analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009755700