Fusion for profit : how marketing and finance can work together to create value
Sharan Jagpal ; with the assistance of Shireen Jagpal
| Year of publication: |
2008
|
|---|---|
| Authors: | Jagpal, Sharan |
| Other Persons: | Jagpal, Shireen (contributor) |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Pr. |
| Subject: | Marketing | Kostenanalyse | Finanzierung | Profit | Management | Costs |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 636 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP |
| ISBN: | 978-0-19-537105-5 ; 0-19-537105-4 |
| Classification: | Marketing ; Investition, Finanzierung |
| Source: |
Persistent link: https://www.econbiz.de/10004935961