Future challenges and opportunities in brand management : an introduction to a commemorative special issue : editorial
Tim Oliver Brexendorf; Joachim Kernstock; Shaun M. Powell
| Year of publication: |
2014
|
|---|---|
| Authors: | Brexendorf, Tim Oliver ; Kernstock, Joachim ; Powell, Shaun M. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 9, p. 685-688
|
| Subject: | brand management | research directions | future research | inspiring ideas | Forschung | Research | Markenführung | Brand management | Zukunft | Future |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010514155