Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Angeline Close Scheinbaum, Stefan Hampel and Mihuyn Kang
| Year of publication: |
2017
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|---|---|
| Authors: | Scheinbaum, Angeline Close ; Hampel, Stefan ; Kang, Mihuyn |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 3, p. 627-645
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| Subject: | Branding | Integrated marketing communications | Video | Online consumer behaviour | Dual processing theory | E-mail | E-Mail | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-09-2015-0624 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011698254