Future directions of marketing knowledge : proposing an enriching framework including self-actualisation marketing
Göran Svensson; Stefan Lagrosen
| Year of publication: |
2009
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|---|---|
| Authors: | Svensson, Göran ; Lagrosen, Stefan |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795X. - Vol. 3.2009, 4, p. 327-343
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009887548