Future issues in sales, marketing, and revenue management in Greater China : what keeps you up at night?
Year of publication: |
2011
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Authors: | Jones, David L. ; Lee, Amy ; Chon, Kaye |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 28.2011, 5/6, p. 598-614
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Subject: | Gastgewerbe | Hospitality industry | Verkauf | Selling | Tourismusmarketing | Tourism marketing | Revenue-Management | Revenue management | Delphi-Methode | Delphi technique | China |
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