Future marketing : targeting seniors, boomers, and Generations X and Y
Year of publication: |
2001
|
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Authors: | Marconi, Joe |
Publisher: |
Chicago, Ill. : NTC Business Books |
Subject: | Target marketing | Marketing | USA |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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The age curve : how to profit from the coming demographic storm
Gronbach, Kenneth W., (2008)
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Boomer marketing : selling to a recession resistant market
Chaston, Ian, (2009)
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Kaplan, Steve, (2006)
- More ...
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Image marketing : using public perceptions to attain business objectives
Marconi, Joe, (1996)
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Crisis marketing : when bad things happen to good companies
Marconi, Joe, (1997)
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Beyond branding : how savvy marketers build brand equity to create products and open new markets
Marconi, Joe, (1993)
- More ...