Fuzzy Classification of Online Customers

by Nicolas Werro

Introduction -- Fuzzy Set Theory -- Relational Databases and Fuzzy Classification -- Customer Relationship Management -- Fuzzy Customer Classes -- Fuzzy Classification Applied to Online Shops -- fCQL Toolkit -- Conclusion.

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Year of publication:	2015
Authors:	Werro, Nicolas
Publisher:	Cham : Springer International Publishing
Subject:	Online-Handel \| Online retailing \| Beziehungsmarketing \| Relationship marketing \| Kunden \| Customers \| Klassifikation \| Classification \| Fuzzy-Set-Theorie \| Fuzzy sets \| Wirtschaftswissenschaften \| Vermarktung \| Electronic Commerce \| Kundendienst \| Kundenstruktur
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (XIII, 141 p. 65 illus, online resource)
Series:	Fuzzy Management Methods SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record IntroductionFuzzy Set Theory -- Relational Databases and Fuzzy Classification -- Customer Relationship Management -- Fuzzy Customer Classes -- Fuzzy Classification Applied to Online Shops -- fCQL Toolkit -- Conclusion.
ISBN:	978-3-319-15970-6 ; 978-3-319-15969-0
Other identifiers:	10.1007/978-3-319-15970-6 [DOI]
Classification:	Handel ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014018738