Fuzzy Decision Making for Market Positioning and Developing Strategy for Improving Service Quality in Department Stores
| Year of publication: |
2008
|
|---|---|
| Authors: | Tsai, Ming-Tien ; Wu, Hsueh-Liang ; Liang, Wen-Ko |
| Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 42.2008, 3, p. 303-319
|
| Publisher: |
Springer |
| Subject: | AHP | fuzzy set theory | service quality | market position | SERVQUAL |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009396685