Fuzzy DEMATEL approach to identify the factors influencing efficiency of Indian retail websites
Loveleen Gaur, Vernika Agarwal, and Kumari Anshu
| Year of publication: |
2020
|
|---|---|
| Authors: | Gaur, Loveleen ; Agarwal, Vernika ; Anshu, Kumari |
| Published in: |
Strategic system assurance and business analytics. - Singapore : Springer, ISBN 978-981-15-3646-5. - 2020, p. 69-84
|
| Subject: | Customer experience | Fuzzy DEMATEL | Indian retail Websites | Online retail | Website | Einzelhandel | Retail trade | Indien | India | Online-Handel | Online retailing | Fuzzy-Set-Theorie | Fuzzy sets | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-15-3647-2_6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012240764