Fuzzy methods for customer relationship management and marketing : applications and classifications
Andreas Meier; Laurent Donze, [editors]
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Meier, Andreas (ed.) ; Donzé, Laurent (contributor) |
| Publisher: |
Hershey, Pa. : Business Science Reference |
| Subject: | Beziehungsmarketing | Relationship marketing | Fuzzy-Set-Theorie | Fuzzy sets | Marketing | Fuzzy-Optimierung |
| Description of contents: |
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher
Table of Contents [gbv.de]
; Table of Contents [gbv.de]
|
| Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXI, 365 S. graph. Darst. 29 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 14 Beitr.. - Includes bibliographical references and index |
| ISBN: | 978-1-4666-0096-6 ; 978-1-4666-0095-9 ; 978-1-4666-0097-3 ; 978-1-4666-0096-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013548405