Fuzzy promises : explicative definitions of brand promise delivery
Thomas Boysen Anker; Klemens Kappel; Douglas Eadie; Peter Sandøe
| Year of publication: |
2012
|
|---|---|
| Authors: | Anker, Thomas Boysen ; Kappel, Klemens ; Eadie, Douglas ; Sandøe, Peter |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 12.2012, 3, p. 267-287
|
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Unternehmensethik | Business ethics | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009658908