Fuzzy trace theory and "smart" false memories : implications for advertising
Kathryn A. LaTour, Michael S. LaTour, and Charles Brainerd
| Year of publication: |
2014
|
|---|---|
| Authors: | LaTour, Kathryn A. ; LaTour, Michael S. ; Brainerd, Charles |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 43.2014, 1, p. 3-17
|
| Subject: | Werbepsychologie | Psychology of advertising | Kognition | Cognition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344098