G2C marketing : dimensions and functions of ZRM
Babak Sohrabi; Amir Khanlari
| Year of publication: |
2014
|
|---|---|
| Authors: | Sohrabi, Babak ; Khanlari, Amir |
| Published in: |
Marketing in the cyber era : strategies and emerging trends. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4864-3. - 2014, p. 67-84
|
| Subject: | Nonprofit-Marketing | Nonprofit marketing | Öffentliche Verwaltung | Public administration | E-Government | E-government | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010241436