Gagner sur corner? : quel impact sur la performance financière d'une collaboration entre deux réseaux de distribution via des espaces boutiques?
Year of publication: |
2016
|
---|---|
Authors: | Picot-Coupey, Karin ; Viviani, Jean-Laurent |
Published in: |
Collaborations et réseaux : approches transversales en management. - Rennes : Presses universitaires de Rennes, ISBN 978-2-7535-4984-5. - 2016, p. 85-107
|
Subject: | Ladengestaltung | Store design | Unternehmenskooperation | Inter-firm cooperation | Unternehmenserfolg | Firm performance | Textilhandel | Textile distribution | Frankreich | France |
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