Gain-sharing in performance-based contracting : how risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement
Year of publication: |
2023
|
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Authors: | Keränen, Joona ; Kienzler, Mario ; Salonen, Anna ; Terho, Harri ; Totzek, Dirk |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 172-184
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Subject: | Gain-sharing | Outcome-based pricing | Performance-based contracting | Price fairness | Risk perception | Value-based pricing | Preismanagement | Pricing strategy | Vertrag | Contract | Gerechtigkeit | Justice | Risiko | Risk |
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