Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills
Year of publication: |
2013
|
---|---|
Authors: | Hughes, Douglas E. ; Bon, Joël ; Rapp, Adam |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 41.2013, 1, p. 91-110
|
Saved in:
Saved in favorites
Similar items by person
-
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam, (2013)
-
Ahearne, Michael, (2010)
-
Hughes, Douglas E., (2013)
- More ...