Gaining Competitive Advantage from Digital Data Genesis Dynamic Capability: the Moderating Role of Environmental Turbulence

Dynamic Capabilities are often considered as the factor justifying the different degrees of success of organizations in turbulent environment. In this pa-per we investigate whether companies that have achieved a Digital Data Genesis dynamic capability hold an IT-based competitive advantage. Further, we evaluate whether environmental turbulence has a moderating effect on this relationship. We based our findings on a survey of 92 Italian companies gathering data in 2011 and 2012. We find that Digital Data Genesis Dynamic Capability has a positive influ-ence on IT-based competitive advantage and that environmental dynamism mod-erates such relationship.