Gaining customer satisfaction through sustainable supplier development : the role of firm reputation and marketing communication
Di Fan, Chengyong Xiao, Yujuan Guo
| Year of publication: |
2021
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|---|---|
| Authors: | Fan, Di ; Xiao, Chengyong ; Guo, Yujuan |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 154.2021, p. 1-19
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| Subject: | Sustainable supply chain | Sustainable supplier development | Customer satisfaction | Marketing communication | Secondary data | Panel data analysis | Lieferkette | Supply chain | Kundenzufriedenheit | Nachhaltigkeit | Sustainability | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2021.102453 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013273917