Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
George Balabanis and Adamantios Diamantopoulos
| Year of publication: |
2011
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|---|---|
| Authors: | Balabanis, George ; Diamantopoulos, Adamantios |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 19.2011, 2, p. 95-116
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| Subject: | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009159088