Gamblified digital product offerings : an experimental study of loot box menu designs
Martin Adam, Konstantin Roethke, Alexander Benlian
| Year of publication: |
2022
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|---|---|
| Authors: | Adam, Martin ; Röthke, Konstantin ; Benlian, Alexander |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 2, p. 971-986
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| Subject: | Digital business models | Gamblification | Gambling | Gamification | Loot box | Prospect theory | Geschäftsmodell | Business model | Prospect Theory | Experiment | Glücksspiel | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-021-00477-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399901