Game-changing strategies : how to create new market space in established industries by breaking the rules

XXV, 222 S.

J-B US Non-Franchise Leadership Ser ; v.327

Includes bibliographical references (p. 205-210) and index

Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules; Contents; Introduction; The Secret of Success: A New Business Model; So What?; Creativity Is Not Enough; A Very Specific Type of Innovation; The Structure of the Book; Chapter 1: THE INNOVATION IS IN THE BUSINESS MODEL; What Is a Business Model?; What Is an Innovation?; Characteristics of Business-Model Innovations; Who Wants to Be a Business-Model Innovator?; Summary; Chapter 2: DISCOVERING NEW BUSINESS MODELS; Redefine the Field-What Business Am I In?

Redefine Who Really Is the CustomerRedefine What You Are Really Offering This Customer; Redefine How You Play the Game in This Industry; Questioning Is Not Enough: Create a Positive Crisis; Creating Positive Crises; Two Caveats; Summary; Chapter 3: CREATIVITY IS NOT ENOUGH: FROM DISCOVERING TO IMPLEMENTING NEW BUSINESS MODELS; Discovering New Customers; Offering New Value Propositions; Putting in Place New Value Chains; Protecting the Business Model by Scaling It Up Quickly; Common Behaviors Toward Technology; Summary

Chapter 4: USING DUAL BUSINESS MODELS TO COMPETE: IS A SEPARATE UNIT NECESSARY?What to Do About Conflicts; Is Separation Always the Solution?; Four Strategies for Managing Dual Business Models; No Single Best Way; Summary; Chapter 5: SEPARATION IS NOT ENOUGH: HOW TO ACHIEVE AMBIDEXTERITY; Achieving Ambidexterity; A Framework for Ambidexterity; Summary; Chapter 6: RESPONDING TO BUSINESS-MODEL INNOVATION; Response One: Focus on My Business Model; Response Two: Ignore It-"This Is Not My Business"; Response Three: Disrupt the Disruptors

Response Four: Embrace the New Business Model and Play Two GamesResponse Five: Migrate to the New Business Model but Scale It Up; When to Do What; Summary; Chapter 7: WHEN WOULD ESTABLISHED FIRMS DISCOVER NEW BUSINESS MODELS?; Migrating from a Failing Business Model; New Market Entry in Established Markets; Scaling Up New Markets; Who Scales Up New Markets?; Summary; Chapter 8: RETHINKING INNOVATION IN THE BIG FIRM; Conflicting Skills and Attitudes; What to Do with Business-Model Innovation; Appendix A: EXAMPLES OF A FEW LESS WELL-KNOWN BUSINESS-MODEL INNOVATORS

Appendix B: HOW TO ENHANCE CORPORATE CREATIVITYB.1 More Ways to Get Creative; B.2 What Are Mental Models?; B.3 How to Redefi ne Your Business; Appendix C: HOW TO MEASURE RELATEDNESS BETWEEN TWO MARKETS; The Right Way to Measure Relatedness; Notes; References; Acknowledgments; The Author; Index

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