Game outcome and in-game advertising effects
Gunnar Mau; Günter Silberer; Janin Gödecke
| Year of publication: |
2010
|
|---|---|
| Authors: | Mau, Gunnar ; Silberer, Günter ; Gödecke, Janin |
| Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 159-170
|
| Subject: | Marketingmanagement | Marketing management | Werbung | Advertising | Werbeträger | Advertising media | Computerspiel | Video game | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985173