Game Plan - How can marketers face the challenge of managing customer value metrics?
| Year of publication: |
2012
|
|---|---|
| Authors: | Weinstein, Art ; Smith, Shane |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 21.2012, 3, p. 24-32
|