Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Felix Boronczyk, Christopher Rumpf and Christoph Breuer
| Year of publication: |
2022
|
|---|---|
| Authors: | Boronczyk, Felix ; Rumpf, Christopher ; Breuer, Christoph |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 5, p. 950-965
|
| Subject: | Attention | Eye tracking | Live broadcasts | Sponsorship | Sponsoring | Werbewirkung | Advertising effects | Visuelle Wahrnehmung | Visual perception | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-03-2021-0063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013370519