Gamification and mobile marketing effectiveness
Charles F. Hofacker & Ko de Ruyter & Nicholas H. Lurie & Puneet Manchanda & Jeff Donaldson
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Hofacker, Charles F. ; Ruyter, Ko de ; Lurie, Nicholas H. ; Manchanda, Puneet ; Donaldson, Jeff |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 34.2016, p. 25-36
|
| Subject: | Gamification | Gaming | Mobile | Retailing | Game design | Story | Mechanics | Aesthetics | Technology | Computerspiel | Video game | Spieltheorie | Game theory | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications | Ästhetik | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2016.03.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489465