Gamification in a servicescape context : a conceptual framework
Miralem Helmefalk and Leif Marcusson
| Year of publication: |
2019
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|---|---|
| Authors: | Helmefalk, Miralem ; Marcusson, Leif |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 13.2019, 1, p. 22-46
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| Subject: | atmospheres | engagement | gamification | marketing | motivation | retailing | servicescape | stimuli, organism and response | S-O-R | value | customer behaviour | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Ladengestaltung | Store design | Motivation | Gamification | Beziehungsmarketing | Relationship marketing | Computerspiel | Video game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2019.097894 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012105496