Gamification in for-profit organisations : a mapping study
Year of publication: |
2020
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Authors: | Szendrői, László ; Dhir, Krishna S. ; Czakó, Katalin |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 21.2020, 2, p. 598-612
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Subject: | gamification | organisations | customer environment | engagement | motivation | mapping study | badges | levels | points |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2020.11864 [DOI] hdl:10419/248059 [Handle] |
Classification: | M00 - Business Administration and Business Economics; Marketing; Accounting. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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