Gamification in the customer journey : a conceptual model and future research opportunities
Jorge H.O. Silva and Glauco H.S. Mendes, Jorge G. Teixeira and Daniel Braatz
| Year of publication: |
2023
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|---|---|
| Authors: | Silva, Jorge Henrique de Oliveira ; Mendes, Glauco H. de Souza ; Teixeira, Jorge Grenha ; Braatz, Daniel |
| Published in: |
Journal of service theory and practice. - Bingley : Emerald, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 33.2023, 3, p. 352-386
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| Subject: | Customer engagement | Customer experience | Customer journey | Gamification | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-07-2022-0142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302338