Gamification : using game technology for marketing research
David Longbottom and Kuldeep Banwait
| Year of publication: |
2017
|
|---|---|
| Authors: | Longbottom, David ; Banwait, Kuldeep |
| Published in: |
Alternative market research methods : market sensing. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-84372-1. - 2017, p. 205-235
|
| Subject: | Computerspiel | Video game | Marktforschung | Market research | Kundenbindungsprogramm | Loyalty program | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011569752