Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Johan Högberg, Poja Shams, Erik Wästlund
| Year of publication: |
2019
|
|---|---|
| Authors: | Högberg, Johan ; Shams, Poja ; Wästlund, Erik |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 298-304
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| Subject: | Gamification | Mobile in-store marketing | Engagement | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications | Ladengestaltung | Store design | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.07.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012114166