Gamifying employer branding : an integrating framework and research propositions for a new HRM approach in the digitized economy
Denise Marie Küpper, Kristina Klein, Franziska Völckner
| Year of publication: |
2021
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|---|---|
| Authors: | Küpper, Denise Marie ; Klein, Kristina ; Völckner, Franziska |
| Published in: |
Human resource management review. - Amsterdam [u.a.] : Elsevier, ISSN 1053-4822, ZDB-ID 1127174-7. - Vol. 31.2021, 1, p. 1-15
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| Subject: | Human resource management | Gamification | Serious games | Employer branding | Learning | Personalmanagement | Human Resource Management | Personalmarketing | HR marketing | Computerspiel | Video game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.hrmr.2019.04.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012484896