Gauging the Value of Suppliers′ Products : Buyer‐side Applications of Economic Value Pricing Models
Year of publication: |
1994
|
---|---|
Authors: | Thompson, Kenneth N. ; Coe, Barbara J. ; Lewis, John R. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 9.1994, 2, p. 29-40
|
Publisher: |
MCB UP Ltd |
Subject: | Buyers | Decision making | Evaluation | Models | Prices | Suppliers | Value |
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