Gazing at the gazers : an investigation of travel advertisement modality interference
Tong Zhao, IpKin Anthony Wong, Pan Tong, Nao Li, and Xiling Xiong
| Year of publication: |
2022
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|---|---|
| Authors: | Zhao, Tong ; Wong, IpKin Anthony ; Tong, Pan ; Li, Nao ; Xiong, Xiling |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 4, p. 730-746
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| Subject: | advertisement | congruence | destination choice | eye-tracking | interference | multiple resources theory | Werbung | Advertising | Theorie | Theory | Werbewirkung | Advertising effects | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875211002645 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012880652